About us

About Al Raed Poineers

Al Raed Pioneers was established in 1969 and is a renowned Sporting equipment trading company based in Dubai, UAE. Specializing in sporting goods distribution and retail, we have built a strong reputation over the years for our expertise and reliability. As the official distributors of top brands such as Yonex, Stiga, SS, LP Support, Cosco, and numerous others, Al Raed Pioneers stands out as a trusted partner in the UAE market. With decades of experience, we are the sole distributors of these well-known brands in the region, ensuring customers have access to high-quality sporting goods through a reliable and established network.

Our wholesale track record over the last 55 years includes:

Local Customers In the UAE

International Customers

Local Customers In the UAE

International Customers

Our Pillars

We are a sports trading company that specialises in wholesale distribution and retail sales for sport related multinational brands spanning over 12 sporting categories.

Innovation

Pioneering new technologies and approaches to sports trading.

Customer Focus

Delivering exceptional service and value to clients.

Global Reach

Expanding services to cater to a worldwide market.

Integrity

Upholding the highest standards of honesty and ethical behaviour.

Sustainability

Committing to responsible business practices that ensure long-term success.

Satish Chander Gulati

Chairman
Al Raed Pioneers

I am immensely proud of what we have achieved and even more excited about the opportunities that lie ahead. Let us continue to push the boundaries, embrace change, and uphold the values that define us.
May the coming years be filled with success, prosperity, and fulfilment for you and your loved ones. Together, we will continue to make a difference and leave an indelible mark on the world. Let’s continue to be of service through our business in the sports industry.